Performance Marketing Manager

Location: FL

Type: Full Time

Min. Experience: Mid Level

About Levatas

Levatas is an AI solutions company specializing in building machine learning and computer vision products for automating industrial inspection. We help our partners understand and deploy these solutions across their enterprise with special attention to driving tangible ROI for their business operations. Over 10 years, we have built the expertise, tools, and patented technology to put AI to work for the enterprise, and are building proprietary products that can be licensed to scale industrial inspection. Our machine learning models and human-in-the-loop systems empower camera systems, robotic platforms, drones, and IoT devices for the new era of automation.

The Role

We are in search of a Performance Marketing Manager who will serve as a foundational team member to help us build our paid acquisition, website optimization, marketing analytics and digital conversion functions. In this role, you will report to, and work closely with, the VP of marketing to build a strategy on how to optimize digital growth tactics for both a product and sales-led funnel. You will be asked to make decisions on platforms, spend/bid strategies, and third-party support needed to effectively scale our digital marketing and marketing analytics efforts. This role will also oversee the day-to-day executions that drive our KPIs, including website traffic, product inquiry, product demonstrations, ad conversions, and ROAS.

Responsibilities

  • Develop and oversee our digital marketing tactics including paid acquisition, optimization of the website, key landing pages, and SEO strategies to drive top-of-funnel performance numbers
  • Contribute to the development of consistent analytics and attribution models
  • Monitor digital campaign performance, create clear reporting and update cadences
  • Contribute to the development of consistent analytics and attribution models
  • Coordinate with data and operations teams to evaluate and communicate important metrics that affect overall business performance
  • Own the marketing website to continuously test and optimize for improving business KPIs
  • Develop search optimization strategy and own point-of-view around site rankings and web traffic
  • Work cross-functionally with brand and content marketing, product, and sales to speak in to content strategy, address gaps in existing digital strategies, and identify new areas for growth
  • Manage digital marketing budget across various channels, contractors and technology

What We're Looking For

  • 3-5 years of experience in digital media buying/management, user acquisition, or performance marketing, preferably at a product-led growth company in SaaS
  • Strong analytical skills and ability to strategically communicate the relationship between marketing results and business outcomes to drive cross-organizational alignment
  • Proficiency in GA, Adwords, Hubspot (or comparable Marketing Automation platform) 
  • Detail-oriented and accurate; enjoys experimentation, problem solving and being challenged
  • Experience working in artificial intelligence, robotics or data platform services a plus
  • Experience in developing marketing communications such as marketing messaging, new product descriptions, point-of-view pieces and other written content
  • Works well under deadlines, with the ability to identify and communicate issues quickly
  • Bachelor’s Degree preferred or technical school or applicable work experience

What Makes this a Great Opportunity?

  • Join a proven company in AI solutions and products; in a high-growth environment
  • Opportunity to ‘own’ marketing campaigns from start-to-finish.
  • Balance technical marketing experience with a collaborative, team environment, with open and easy communications across sales, product and executive leadership.
  • Possibility of fully remote role
  • Benefits package includes unlimited paid time off, medical, dental, vision, 401k with company match, shared/flex office space and remote possibilities 



 

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